ING Belgium builds on the success of "Start Like a Lion" with "Grow Like a Lion"
New campaign targets entrepreneurs ready for their next growth step
Following the success of "Start Like a Lion", through which ING put hundreds of start-ups and their founders in the spotlight earlier this year, the bank is now launching "Grow Like a Lion". With this new campaign, ING is expanding its focus beyond start-ups to entrepreneurs looking to further grow their business. The campaign will run from 12 October to 15 November.
Once a business has been launched, new challenges often follow: investing, hiring employees and scaling up. Through "Grow Like a Lion", ING aims to encourage entrepreneurs to take that next step and support them with expertise and guidance.
"Over the past few months, we have supported hundreds of start-ups in establishing their place in the market through 'Start Like a Lion'. With 'Grow Like a Lion', we are continuing our ambition to be the partner for entrepreneurs at every stage of their journey: from their first business ideas to the further growth and development of their company," says Saskia Bauters, Head of Business Banking at ING Belgium.
With "Grow Like a Lion", ING further reinforces its ambition to be the bank for entrepreneurs in Belgium and to support them at every step of their entrepreneurial journey.
Entrepreneurs who open their first business current account with ING during the campaign can use it free of charge for one year. More information and conditions are available at ing.be.
Gianni De Muynck
About ING
ING Belgium is a universal bank that provides financial services for private individuals, businesses and institutional customers. ING Belgium S.A./N.V. is a subsidiary of ING Group N.V. via ING Bank N.V. (www.ing.com).
ING is a global financial institution with a strong European base, offering banking services through its operating company ING Bank. The purpose of ING is: empowering people to stay a step ahead in life and in business. ING’s more than 60,000 employees offer retail and wholesale banking services to customers in over 100 countries.
ING Group shares are listed on the exchanges of Amsterdam (INGA NA, INGA.AS), Brussels and on the New York Stock Exchange (ADRs: ING US, ING.N).
ING aims to put sustainability at the heart of what we do. Our policies and actions are assessed by independent research and ratings providers, which give updates on them annually. ING’s ESG rating by MSCI has been upgraded from ‘AA’ to ‘AAA’ in October 2025. As of June 2025, in Sustainalytics’ view, ING’s management of ESG material risk is ‘Strong’ with an ESG risk rating of 18.0 (low risk). ING Group shares are included in major sustainability and ESG index products of leading providers. Here are some examples: Euronext, STOXX, Morningstar and FTSE Russell.